Home

Kiwifruit

Oscar

Cooking

News

Contact

Dax, France

Current Condition :

Temp : 11°C

Wind Direction : W

Wind Speed : 3

Tomorrow

Day

Temp : 15°C

Wind

Direction: W

Speed : 23

Night

Temp : 11°C

Wind

Direction: W

Speed : 19

	15/12/2011 Launch of the FRANCE EXPORT PROGRAMME 2012 More >> Prim’land was one of four companies cited at the press conference organised by the Minister and Secretary of State for Overseas Trade. With a 75% market share for French kiwis sold in China and Hong-Kong and with a presence in Asia of almost 20 years' standing, Prim’land is recognised as an expert in the export of fresh produce. Prim’land’s strong presence at the main trade fairs abroad gives the company optimal visibility. Thanks to its communication and promotion actions, Prim’land is spearheading the establishment of the French kiwi in markets both within and beyond Europe.

	20/10/2011 The Kiwi Oscar harvest is in full swing! More >> After a year of work in the orchards, Kiwi Oscar growers have started the 2011 harvest, a harvest set to be exceptional in terms not only of volume but also the taste quality of the fruit.

	04/10/2011 Kiwi Oscar hopes to see you at the Fruit Attraction trade show in Madrid from 19th to 21nd October 2011, stand 7C04 - pavillon 7. More >> The principal destination for French kiwis, Spain is a dynamic market on the lookout quality products. And so it was that in 1987 the Kiwi Oscar became the first French kiwi to be exported to Spain. This unmissable trade show for the Fruit and Vegetable sector in Spain welcomes over 400 exhibitors. The Kiwi Oscar sales team will present its range to you, together with its dynamic promotional activities.

	18/07/2011 To highlight the dynamism of its activity the group Prim’land/Scaap Kiwifruits de France organised a press conference in Paris on Wednesday 6th July. More >> Interfel, Sopexa, the minister for agriculture, specialist press but also some partners and clients were there to attend the presentation during which the organisation of the group and its commercial activity were detailed. A focus on the Oscar kiwi in China showed the dynamism of the group and highlighted the support of institutions on this dossier.

	26/05/2011 Kiwi de l’Adour in new serie of stamps. More >> Terroir is at the heart of the advertising message: the Kiwi’s excellent quality can be attributed to the rich soils and prevailing climate of the Adour Valley. To emphasise its significance, the Association has erected a super-sized model of a kiwi in cross-section at a street roundabout in the region. The installation is the work of artist Ydan Sarciat, and is intended to symbolise all local produce. The French postal service is also on board: in its new series of stamps entitled “My France” (La France comme j’aime), the Aquitaine Region is represented by an image of the Kiwi de l’Adour, with a print run of around 20,000 stamps.

	14/03/2011 L’IGP kiwi de l’Adour Oscar en animation magasin ! More >> Les animations mettant en avant l’IGP kiwi de l’Adour rencontrent un vif succès auprès des consommateurs. Ce week-end encore, dégustations, informations et idées recettes étaient au programme pour dynamiser les têtes de gondoles ! Au total, 175 journées d’animations sont planifiées en hyper et supermarchés cette saison.

	10/02/2011 The growers of Oscar kiwi kiwi de l’Adour ensure their kiwis are sampled! More >> Growers of Oscar kiwis will organize tasting in the Fruit and Vegetable sections of Auchan hypermarkets in the Paris region on 18th and 19th February 2011. The occasion gave consumers the opportunity to taste a top-quality fruit and to find out about the grower’s job. Advice on storage, recipe ideas and kiwi spoons will be handed out as well. Oscar kiwi growers will also be at the Paris Agricultural Show between 19th and 27th February. They will organize kiwi tastings at the stand of the Aquitaine Region, France Agrimer and on the Pyrenees Atlantiques stand.

	05/01/2011 The French kiwi features in TV advertising! More >> From 13/ to 13/2/2011, the French kiwi will be featuring in a TV ad on TF1, M6, W9, TMC, NT1, BFMTV, ITélé, NRJ and RTL9. At the same time, in hypermarket aisles a team of merchandisers will be setting up publicity materials aimed at consumers.

	23/12/2010 Launch of the PGI Kiwi de l’Adour! More >> The Kiwi de l’Adour ‘Protected Geographical Indication’ status is now restricted to kiwis produced and packaged in the Pays de l'Adour region. This means consumers can be sure of the origin of their Kiwi de l'Adour through identification of the fruits and control of traceability from orchard to shelf. All players in the sector have undertaken to observe a set of specifications which bear, in particular, on flavour, firmness and fruit size. The PGI Kiwi Oscar, Kiwi de l’Adour, is available in 60kg bins, 10kg bulk packs, 3kg layered trays, 2kg fruit packs and 6-fruit packs.

	17/12/2010 Le kiwi de l’Adour avec Cyril Lignac sur M6, le 18/12 à 20h05. More >> « Mon Invitation à Manger » est une émission dans laquelle des amateurs de cuisine vont se mesurer à Cyril Lignac et le mettre au défi de réussir aussi bien qu'eux leur recette préférée. Dans la rubrique "Mais qu'est-ce qu'on mange?", une enquête pour tout découvrir sur les produits, leur provenance, leur saisonnalité, leur mode de fabrication. Cette semaine, les producteurs du kiwi de l’Adour partageront leur passion avec un reportage sur la récolte suivi de l'élaboration d'une recette. http://www.m6.fr/emission-m_i_a_m_mon_invitation_a_manger/

	09/12/2010 "Flash Conso" programme on the Kiwi de l’Adour Label Rouge (Red Label quality assurance mark) on 18th, 27th and 29th December on France 3. More >> Scaap Kiwifruits de France, the Familles Rurales 47 association, Qualisud, the Aquitaine FRSEA (regional federation of agricultural associations and operators) and the Aquitaine DRAAF (the regional directorate for food, agriculture and forestry) have actively collaborated in the "Flash Conso" programme which is devoted to the Kiwi de l’Adour Label Rouge. Focusing on the expectations of consumers, this programme highlights the food safety and traceability of the Kiwi de l’Adour. It will be broadcast on Saturday 18th December at 7.25pm, on Monday 27th December at 7.25pm and on Wednesday 29th December at 12.20pm.

	02/12/2010 Another award for Arguta, the new baby kiwi variety More >> On the occasion of the 2010 Vinitech Sifel trade show, the Trophies for Innovation selection panel awarded a Citation in the Fruits and Vegetables category for the new variety of actinidia arguta presented there. Yet another success for this fruit which is taking consumers by storm.

	08/11/2010 The Kiwi Oscar harvest is in full swing! More >> The 30th anniversary of the release of the Kiwi Oscar variety sees the start of a new season. After a year of work in the orchards, Kiwi Oscar growers have started the 2010 harvest, a harvest set to be exceptional in terms not only of volume but also the taste quality of the fruit.

	22/10/2010 Kiwi Oscar: more than 30 years of innovation and success! More >> For 30 years now, our producers have been growing Oscar kiwifruit with passion and dedication. For 30 years now, our teams have been proactively involved from field to shelf. For 30 years now, our customers have been showing their confidence in us. Such longevity deserves to be celebrated! SCAAP KIWIFRUITS DE FRANCE and PRIM’LAND celebrated the birthday with a tour of the orchards and a presentation of the business and prospects, before an evening reception organised for kiwi Oscar producers and its main customers.

	04/10/2010 Come and discover the arguta kiwi at the Macfruit trade show at Cesena in Italy, Pavilion G, stand 55, from 6th to 8th October. More >> Part of the Europe-wide development of plantations of Actinidia arguta “Hortgem”, a set of four new varieties of mini-kiwi, which are eaten like berries, will be presented to Italian growers. This will be a chance to discover these highly surprising little fruits through tasting them and learning more about their history and production techniques.

	09/09/2010 The OSCAR KIWAI harvest has started. More >> This delicious berry is harvested at the end of the summer, between late August and the beginning of September. Packed with vitamins, it provides a much needed energy boost after the summer break !...

	23/06/2010 The Kiwi de l’Adour growers dreamed of it... and turned it into reality! More >> Resembling a meteorite, a magnificent Kiwi de l'Adour sits in splendour in the middle of the new RD817: Peyrehorade-Bayonne roundabout. 3 metres in diameter, two beautiful slices, ripened to perfection, blazon the region’s fruit speciality. Given over to the Kiwi de l'Adour Association by the Community of Pays d'Orthe municipalities, the roundabout is today the symbol of the region's production reflecting the official sign of the PGI (Protected Geographic Indication) obtained by the producers in May 2009, further confirmation of the superior quality of the fruit on top of the Label Rouge awarded in 1992. For over 40 years, Peyrehorade has been the regional epicentre of Kiwi de l’Adour production. From now on, this mark of the specialist work and production involved will be referenced in all French and European tourist guides and road maps. Without fear of contradiction, producers can now claim loud and clear that “Kiwi de l'Adour...eat it, you’ll be so strong”.

	13/06/2010 The Kiwi Oscar opens its doors to a class of Year 10 pupils from Saint Martin de Seignanx More >> The Fraîch'Attitude healthy eating week was held from 4th to 13th June. To raise awareness about its work, the Scaap Kiwifruits de France opened its doors to Year 10 pupils from the François Truffaut secondary school in SAINT MARTIN DE SEIGNANX. After a presentation on the cultivation of the kiwi, its economic markets, quality management and the importance of traceability, the pupils had the opportunity to tour the kiwi packing station. Jean-Michel Baria, a teacher at the school, emphasised the constructive character of this day spent getting to know the world of business: “it’s a chance to come into contact with the real life of the Department. Kiwi growing is local, but is it marketed internationally. What’s more, seeing the stages of work from the orchard to the consumer made the pupils aware of the large number of trades involved in the life of the Kiwi Oscar: producers, technicians, operators, quality engineers, sales personnel etc. All possible openings for young people thinking about their professional future! ”.

	28/05/2010 Kiwi Oscar orchards in full bloom! More >> Now is the time when bees are busy among the kiwi flowers, depositing pollen on the stigmas of the female flowers in the orchards. In this way, the bees’ activity ensures that the flower is fertilised and, later, produces a fruit. Kiwi Oscar producers installed bee hives close to the orchards at the start of the flowering season to help improve the pollination of the kiwis. This is vital to obtain a quality kiwi, both in terms of fruit size and taste.

	19/11/2009 The Hayward kiwi harvest draws to a close for Oscar kiwi producers More >> After a year of work in the orchard, Oscar kiwi producers are now completing the 2009 harvest. The favourable weather conditions this spring and summer helped the kiwis to develop well on the trees and produce fruit of high grade and good eating quality.

	19/11/2009 Kiwaï Oscar wins a prize for innovation at the Miffel trade fair! More >> The Oscar kiwaï carried off the 3rd prize Innovafel in the category Fresh Product Concept Innovation at last October's Miffel Mediterranean fruit and vegetable trade fair in Avignon! Hairless and very sweet, this astonishing fruit was acclaimed by visitors to the fair, who awarded it the Special Visitors' Prize for its convenience as a snack food.

	26/01/2009 Producers of Oscar kiwis will be meeting together at the SIFEL show in Agne from 10th to 16th February 2009, at the SCAAP KIWIFRUITS DE FRANCE Cooperative's stand located in Hall 3, Entreprendre - Allée B - Stand n°1. More >> The Salon International des Techniques de Production de la Filière Fruits et Légumes, the key annual event for the fruit and vegetable industry, will welcome over 15.000 visitors. From soil processing equipment to packaging, producers can find under one roof all the innovations and new technologies which will boost the development of their operations. For bigger and higher quality fruit and vegetable yields, SIFEL is a show for the sector's professionals. The SCAAP KIWIFRUITS DE FRANCE Cooperative will be presenting its new developments there too.

	05/01/2009 The first Label Rouge Oscar kiwis of the season are arriving in the shops ! More >> Since the start of January, the Label Rouge Oscar kiwis harvested in the first fortnight of November have been coming to full ripeness. The Adour Kiwi Label Rouge is grown in the foothills of the Pyrenees, in the heart of an exceptional production region. It represents the very best of a rigorously-supervised production, and is the only kiwi to have obtained the certification. The Label Rouge attest to their superior quality, as regards both taste and conditions of production and marketing. Strict internal an external controls from the plot to the store counter provide complete traceability and guarantee that the required specifications are met. Distributors and consumers can identify the certification because each fruit bears a Red-Label sticker (Label Rouge), and an identification, Adour Oscar kiwi, on the package. The number of fruits per tree is restricted so they are of better quality, and the kiwi is picked later for a sweeter taste. Each orchard is subject to technical monitoring before and during harvest, and producers keep a common cultivation diary so that their work is traceable.

	17/11/2008 Irrigation is a key issue in cultivation. More >> As the climate becomes more variable, some grographical areas may be deprived of sufficient water. Lack of water inhibits the development of trees and fruits, whereas too much water increases the risk of drowning the trees. The challenge is to optimize water management, providing the necessary quantities at the right moment. Producers of Oscar kiwifruit have for several years benefited from equipment provided by their cooperative, such as tensiometers and augers. Since 2007, Scaap Kiwifruits de France has been developing a new system to assess water requirements in the orchards, using capacitive sensors that continuously measure the soil's humidity. Results from the pilot orchards are very encouraging, and it may be possible to extend this method to all orchards and thus improve irrigation management.

	17/11/2008 The last Oscar kiwifruit harvest finished on 13 November. More >> For the growers, it was the culmination of a full year's work in the orchards. The yield from this harvest exceeded that of the previous year, and it looks as if the quality of the fruits is also better. Picked by hand and perfectly ripe, Oscar kiwifruit will be on the stalls from the end of November.

	01/10/2008 Oscar kiwifruit growers travelled to China to study the cultivation of this fruit in its country of origin. More >> For centuries in China the Han people of the Yand-Tse-Kiang valley have appreciated the consistency of this little green fruit. The climber it grows on is used as an ornamental plant as well as a fruit tree. Many varieties exist in China and about thirty producers visited the country to gain an insight into the management techniques used there.